I really feel bad for whoever put this viral marketing site for Sony's PSP together. It had the best intentions but the effect was of your uncle at the disco, sadly.
I won't pass any further judgement other than to quote what the target audience has to say about it: "...once again, Sony proves they are completely inept." Ouch. Apparently, they even used a filter to block the words "consumer", "viral", "marketing" and the name of the agency from comments, which the community quickly figured out how to get around. More painful comments here.
Via Digg.
